How Mercedes and other companies are already using AI

The field of generative artificial intelligence (AI) has experienced a remarkable surge in popularity with the widespread adoption of ChatGPT. While the potential of AI has been a topic of extensive discussion, its practical applications are already making a significant impact across different industries. The real-world applications of AI are actively reshaping various sectors, bringing about transformative changes and advancements.

Quick facts:

  • Mercedes-Benz integrates ChatGPT into its voice assistant MBUX, making in-car conversations more natural and enhancing driver safety.
  • Night Shift Brewing uses ChatGPT to outsource recipe formulation and naming, demonstrating AI’s potential in the craft beer industry for creative and innovative brewing.
  • Wendy’s implements AI-powered drive-thru ordering, streamlining operations and ensuring accurate and seamless customer experiences.
  • Duolingo incorporates GPT-4 for language learning, enabling users to have realistic conversations with AI tutors and receive valuable feedback to improve language skills.
  • Live 95.5 FM introduces AI DJ AI Ashley, enhancing audience experiences by curating music and entertainment without replacing human talent, showcasing AI’s role in the media industry.

In this article, we explore how leading companies like Mercedes-Benz, Night Shift Brewing, Wendy’s, Duolingo, and Live 95.5 FM are leveraging the potential of generative AI to revolutionize their respective industries. By harnessing the power of AI, these businesses are focused on enhancing customer experiences, optimizing operations, and fostering innovation. Through their innovative approaches, they are showcasing the transformative capabilities of AI in real-world applications.

Also Read: Over 100,000 ChatGPT Account Credentials Leaked

Mercedes-Benz Enhances In-Car Conversations

Mercedes-Benz, a prominent player in the automotive industry, has made a significant advancement by incorporating ChatGPT into its voice assistant MBUX. This integration has resulted in a more intuitive and natural interaction between drivers and their vehicles, enhancing the overall driving experience.

With ChatGPT’s integration in approximately 900,000 vehicles, Mercedes-Benz has empowered drivers to ask more complex questions and receive detailed information about their destinations. This goes beyond basic navigation assistance and allows drivers to obtain specific and helpful insights, such as restaurant suggestions, without the need to divert their attention to smartphones while on the road.

This innovative application of generative AI aims to elevate the in-car experience by providing drivers with a seamless and advanced voice-controlled system. By prioritizing driver safety and reducing distractions, Mercedes-Benz is at the forefront of leveraging AI technology to enhance both convenience and safety for drivers on the road.

Night Shift Brewing Embraces AI for Beer Creation

Night Shift Brewing, a craft brewing company located near Boston, has embraced the power of generative AI to simplify the creative process of beer making. By utilizing ChatGPT, the brewery has found a way to outsource the formulation of beer recipes and the generation of unique and quirky names for their brews.

This emerging trend in the brewing industry highlights how AI can be a valuable tool in developing innovative flavors and captivating branding. While human involvement remains crucial to maintain control and ensure quality, the integration of AI-powered recipe generation opens doors to exciting possibilities.

Night Shift Brewing’s AI-powered approach has gained popularity and has even received a rating above 3.5 on Untappd, a platform highly regarded by craft beer enthusiasts. This success serves as a testament to the positive reception of their AI-assisted creations among beer lovers.

Wendy’s Drives Efficiency with AI-Powered Drive-Thru

Wendy’s, a popular fast-food chain, is taking the drive-thru experience to new heights by introducing AI technology into its ordering process. In collaboration with Google, Wendy’s has developed a chatbot that aims to deliver accurate and seamless ordering experiences to its customers.

This advanced AI system has the capability to understand and process complex orders, recognize specific product codes, and even suggest additional items to customers to enhance their meal choices. By placing a strong emphasis on understanding customer preferences and optimizing operational efficiency, Wendy’s strives to create a seamless interaction between humans and AI technology.

The integration of AI into Wendy’s drive-thru experience is designed to bridge the gap between human and AI interaction, ensuring a smooth and convenient ordering process for patrons. This innovative approach not only improves the efficiency of operations but also enhances customer satisfaction by providing personalized and efficient service.

Duolingo Enhances Language Learning with AI

Duolingo, a popular language-learning platform, has embraced the power of generative AI, specifically with the integration of GPT-4, to enhance its offerings in a gamified manner. With the introduction of the Duolingo Max feature, users can now engage in realistic conversations with AI bots, enabling them to improve their language skills in an interactive way.

One notable functionality, called “Explain My Answer,” provides learners with valuable insights into their mistakes, offering a deeper understanding of the language. By leveraging AI technology, Duolingo aims to create a dynamic and immersive learning experience for its users.

Currently available for French and Spanish learners on iOS, Duolingo continues to refine its AI-driven language practice to ensure accuracy and provide a polite and respectful learning environment. By incorporating generative AI into their platform, Duolingo is empowering language learners to practice and develop their language skills in a fun and engaging way.

Live 95.5 FM Introduces AI DJ

Live 95.5 FM, a radio station based in Portland, has embraced the power of generative AI by introducing an AI DJ named AI Ashley. Utilizing RadioGPT, AI Ashley is a robotic version of the station’s real radio personality, Ashley Elzinga. This AI DJ replicates Ashley’s authentic voice and conversational style, engaging with listeners in real-time.

This innovative use of generative AI showcases the potential for radio stations to leverage AI technology to enhance audience experiences without replacing human talent. While AI Ashley provides a unique and interactive experience for listeners, it is important to note that the role of the real Ashley remains secure.

 This highlights the collaborative nature of AI-human integration in the broadcasting industry, where AI technology complements and supports human talent rather than replacing it.

Also Read: What Is EU’s AI Act and How Would It Affect ChatGPT?


Generative AI is not just a theoretical concept; it is already making a significant impact across various sectors, driving innovation and transforming customer experiences. Leading companies such as Mercedes-Benz, Night Shift Brewing, Wendy’s, Duolingo, and Live 95.5 FM are at the forefront of harnessing AI to enhance their operations and engage with their target audiences more effectively.

These businesses showcase the immense potential of generative AI in revolutionizing industries and paving the way for a future where collaboration between humans and AI becomes the norm. By leveraging the power of AI technologies, they are pushing the boundaries of what is possible and reimagining traditional approaches.

As AI continues to evolve and advance, it will be fascinating to see how other organizations embrace and explore the possibilities that generative AI offers. The ongoing integration of AI into various sectors promises to shape the way we live, work, and interact, ushering in a new era of innovation and possibilities.







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