ChatGPT Traffic and Visitors Experience First-Ever Decline in June

chatgpt-traffic

May present contrasting results for two major players in the AI chatbot landscape. ChatGPT, a pioneering chatbot, experienced a slowdown in its growth. In contrast, Google Bard, a newer entrant, saw a significant surge in popularity, with its traffic increasing by an impressive 187%.

Quick facts:

  • ChatGPT’s website traffic and unique visitors declined in June, suggesting a potential slowdown in its growth.
  • Worldwide desktop and mobile traffic to ChatGPT decreased by 9.7% compared to the previous month.
  • Unique visitors to the website dropped by 5.7%, indicating a decrease in the number of individual users accessing the site.
  • The average time spent on the ChatGPT website also decreased by 8.5%, suggesting a decrease in user engagement.
  • On the other hand, Google Bard experienced a remarkable 187% increase in traffic during the same period.
  • This significant increase in traffic for Google Bard highlights the highly competitive nature of the AI chatbot market.

ChatGPT, the widely acclaimed AI chatbot that gained immense popularity since its launch in November, faced a decline in both monthly traffic and unique visitors during June. This marked the first occurrence of a slowdown in its traffic growth.

According to the analytics firm Similarweb, there was a noticeable decrease in worldwide desktop and mobile traffic to the ChatGPT website. Their data indicates a decline of 9.7% compared to the previous month.

In addition to the decrease in traffic, unique visitors to the website also dropped by 5.7%. Furthermore, the average time spent on the site decreased by 8.5%.

These findings highlight the temporary slowdown in user engagement with ChatGPT during June, indicating a potential shift in its popularity and usage patterns.

ChatGPT Growth Curve: Similarweb

Potential Shift in User Interest?

The recent decline in traffic for ChatGPT indicates a possible shift in user interest as the initial excitement surrounding the chatbot begins to wane, as explained by David Carr, Senior Insights Manager at Similarweb.

ChatGPT experienced an exceptional rise in popularity, achieving remarkable milestones shortly after its launch. By January, it had amassed an impressive 100 million monthly active users, establishing itself as the fastest-growing consumer application ever seen. Currently, ChatGPT boasts an impressive figure of over 1.5 billion monthly visits, solidifying its position among the top 20 websites globally.

These developments highlight the incredible success and widespread adoption of ChatGPT, while also pointing to the need for continuous innovation and adaptation to sustain long-term user engagement in the dynamic landscape of AI chatbots.

Insights into ChatGPT’s Traffic Slowdown

Despite its tremendous success, ChatGPT now faces competition in the AI chatbot landscape from newcomers like Google’s Bard chatbot and Microsoft’s Bing chatbot. These recent introductions aim to capitalize on the growing demand for AI-powered conversational platforms, posing a challenge to ChatGPT’s dominance.

Several factors could have influenced the decline in ChatGPT’s website traffic. The launch of the ChatGPT app for iOS devices in May may have redirected some users away from the website. Additionally, the summer break for schools could have contributed to a decrease in traffic, as fewer students seek homework assistance during this period.

While the slowdown in growth may raise concerns, it also presents an opportunity for OpenAI, the creator of ChatGPT, to reassess its strategies and adapt to the evolving dynamics of the market. 

Managing the substantial operational costs associated with running ChatGPT, which requires significant computing power, is a key consideration for the company. OpenAI’s CEO, Sam Altman, has acknowledged the financial challenges involved in providing the service.

ChatGPT offers free usage while also providing a premium subscription option priced at $20 per month, granting access to OpenAI’s advanced model, GPT-4. According to estimates from YipitData, approximately 1.5 million individuals in the United States have subscribed to this premium service.

In addition to revenue generated from ChatGPT, OpenAI also earns income through API access to its AI models, catering to developers and enterprises. The company’s partnership with Microsoft, which involved a substantial investment, further supports its financial prospects and growth opportunities.